Just because you have tons of information doesn’t mean it should go on the website.  We’re in the age of information overload.  The key is to have only the information people are looking for and don’t distract them with excess.  Always leave your prospects with a winning first impression and hungry for more.

Measuring success is an absolute must.  It’s the best way to determine what your visitors are looking for by watching their viewing patterns, how long they spent on your site, and what made them leave.  Every great website has been tried and tested to perfection.

A website is no different than your sales floor.  Your visitors appreciate being led in the right direction.  It’s hard enough getting used to a new website in just a few seconds.  Show your visitors a path.  If you’ve given them what they’re looking for, they’ll reach your goal by making a purchase or contacting you for more information.  Have we mentioned that we’d love to brainstorm ideas with you?

It’s actually pretty easy to decide if you should dabble in the whizbang.  Just because you can, doesn’t mean you should.  But how do you tell?  Simple. When you started your internet marketing campaign you set forth very specific objectives.  A short list of what, above all else, should be accomplished by this campaign.  These objectives might be something like “increase sales” or “create a new revenue stream” or even “customer pre-qualification and education”.

If maintaining a company Twitter, Myspace, Facebook, YouTube account or blog doesn’t help you reach an objective, STOP!  You could run the risk of tarnishing future prospects’ perception of your company, misdirect attention from things that actually DO get you closer to your objective or in most cases, start something that you can’t finish. Starting a Facebook page that sits dormant isn’t what you want, and it’s certainly not what you potential or existing customers expect.  Have a plan.

If you need help putting together an internet marketing campaign that makes sense, drop us a line.