It’s really easy to get caught up in the whirlwind of social media. The mistake that’s being made is letting the excitement of the new whizbang technology get the better of us. It’s fun stuff to play with for your personal blog but does your business really benefit?
It’s actually pretty easy to decide if you should dabble in the whizbang. Just because you can, doesn’t mean you should. But how do you tell? Simple. When you started your internet marketing campaign you set forth very specific objectives. A short list of what, above all else, should be accomplished by this campaign. These objectives might be something like “increase sales” or “create a new revenue stream” or even “customer pre-qualification and education”.
If maintaining a company Twitter, Myspace, Facebook, YouTube account or blog doesn’t help you reach an objective, STOP! You could run the risk of tarnishing future prospects’ perception of your company, misdirect attention from things that actually DO get you closer to your objective or in most cases, start something that you can’t finish. Starting a Facebook page that sits dormant isn’t what you want, and it’s certainly not what you potential or existing customers expect. Have a plan.
If you need help putting together an internet marketing campaign that makes sense, drop us a line.
